Going Dutch

I hope Karl realises that I’m only in this until it gets off the ground. There’s a slight possibility that this has gone over his head. It’s his passion project, and he has a tendency to assume that, as his brother, I’m going to be equally passionate about it. He must realise, though, that subscription boxes of Dutch snacks are kind of niche.

Still, I appreciate the opportunity to apply my skills in operations management, and Karl has been very supportive of everything I’ve put forward. If anything, he’s perhaps a little too cooperative, in the sense that I have to wonder where the money is coming from. I mean, I’m stoked that he sees the value in upgrading the old halogen rig in the warehouse to commercial LED tube lights. But is there really that much cash in beschuit, muisjes and limited edition flavours of hagelslag?

He’s always had a ‘go big or go home’ attitude, and that’s probably why he tends to succeed, but I think he’s taking it a bit overboard. For example, I put forward the notion of installing a 20 kW solar system with battery storage, expecting to hear that that would be a stretch. His response? Make it 100 kW. Solar systems at that scale are generally reserved for solar farms, so it’s a pretty far out idea, and I doubt the roof of the warehouse could even support a system that big.

But that’s not the sort of thing Karl is in the habit of concerning himself with. Basically, it’s my job to keep him in check. Just because I didn’t spend the better part of my twenties living it up in Amsterdam, I’ve been typecast as the ‘sensible’ brother – the one who keeps track of the numbers while Erik comes up with all the wild and outrageous ideas.

What would happen if I didn’t block some of Karl’s more outlandish whims? In this case, I don’t have much skin in the game, so I could easily find out. It might ruin his business, or it might result in a functioning solar farm that doubles as a distributor of Dutch treats.